Geoff Burch
Best Selling Author & Business Expert
Geoff Burch - Post Box> An unfairly maligned race
> Sorry to Sell. So dumb we have lost the will to sell.
> What, no Sizzle? Selling, is it a forgotten art?
> Living on the Edge - The Story of a Credit Crunch
> Stand Up For Business!
> Just Ask For It
> Sales tip 64. Questions can make us important.
> Sales Tip 65. The customer is always right, but what if they are wrong?
> Sales Tip 66. It's all in the past.
> Sales Tip 67. The Danger of New
> Sorry to Sell. So dumb we have lost the will to sell.
> What, no Sizzle? Selling, is it a forgotten art?
> Living on the Edge - The Story of a Credit Crunch
> Stand Up For Business!
> Just Ask For It
> Sales tip 64. Questions can make us important.
> Sales Tip 65. The customer is always right, but what if they are wrong?
> Sales Tip 66. It's all in the past.
> Sales Tip 67. The Danger of New
June 11th, 2012
Little Treasure
Despite your skill or diligence or ability to do the job, an enterprise must take into account the surrounding things that do not apparently relate specifically to the core skill. Rich people are usually rich because they’re often very shrewd and I find they indulge in a secret practice of developing “little treasures.” Being rich and clever, unlike the majority of the public, they do value core skills and realise that their prey, who are incompetent at professionalism but are brilliant at the core skill, can be had on the cheap and will become “little treasures.”
“I have a man who does my gardening, he’s a bit smelly but he’s a little treasure. I can’t remember the last time we paid him!”
“She is a bit odd, but she does all my dressmaking by hand, we pay her pennies. She is a little treasure.”
Do you want to be a “little treasure”? No? Then shape up!
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