Irresistible Persuasion - The Secret Way to Get to Yes Every Time

You can't always get what you want...

Getting what you want isn't easy. Why? Because a lot of the time most of us have no clear idea what we're looking for. The key to being brilliantly persuasive is knowing exactly what you want before you set out to get it.

...but you just might find you get what you need

Irresistible persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way and why you should always consider the other person when you're negotiating. It's packed with new persuasion techniques as well as many powerful traditional methods.

Geoff Burch is the presenter of the BBC TV's All Over The Shop. When he's helped you to decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.

"if you need to persuade anyone to do anything, then don't miss reading this enthralling book. In my opinion, Geoff Burch is the master of persuasion"
Allan Pease, international bestselling author of Body Language and Why Men Don't Listen & Women Can't Read Maps