Geoff Burch
Resistance is Useless - The Art of Business Persuasion
Resistance is Useless
This book will show you how anyone can be persuaded to do anything! Geoff has written a book that will change almost everything you ever believed about business and selling.
Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:
- Change anyone's opinion on any subject.
- Transform a lynch mob into your most devout supporters.
- Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
- Understand how a perfect product demonstration can get you hurled into the street by security.
- Sell tanks to Genghis khan.
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Readers Comments
examine_it@hotmail.com from Bolton, UK
The book was funny, well laid out and full of useful sales tips. I'd recommend it to anyone in sales or wanting to start a business.
Essential reading for the self-employed, Steve (info@startbusiness.co.uk)UK
As the sleeve note says " After years of doing his own thing and loving every mad, scheming, wheely-popping, money-spinning second of it, Burch shares his knowledge of how to make a success of working for yourself" An indispensable guide for budding entrepreneurs. Great fun to read!
Sound advice presented with humour. dneath@purplenet.co.uk Stratford upon Avon
A very practical and easy to read 'guide' for those who are about to become self employed and a very good aide to those who already have to get the business back on track, to help with new projects and generally provide that reassurance needed in the lonely world of 'going it alone'.
Over 200 pages of non-stop action tips and anecdotes, Debbie Hartland (debbieh@cabal.co.uk)UK
If you are just about to embark on a new enterprise, or are thinking of setting up your own business, and you're sick of the usual, tame and un-original "business" books, trying to cash in on the latest "buzzwords" and trends, then this is the book for you.
His sense of humour and fanatical passion for sales and marketing comes across beautifully in this book. His anecdotes and good advice will instil confidence in anyone; you just know that his ideas are going to work.
Although this book is entertaining, it certainly wasn't written just to entertain. Geoff's favourite saying taken from John Cleese (Monty Python) is, "You don't have to be sombre to be serious", This book is easy to read and will change your attitude towards business and marketing forever. --This text refers to the Paperback edition.
Note from the author
I hope you love this book! I had so much fun, sweat and tears writing it. The plan is to tell you all I know about selling. Whatever enterprise you are involved in, it will fail if you fail to sell. Production minus sales equals scrap, so read this one and sell yourself rich!
Books from Geoff Burch
