You only cry once when you buy quality! The problem is that we, as customers, don't buy quality anymore because no one knows how to sell it.
Imagine Wall-mart, Macdonald's, Disney or Tesco, deciding that a good new enterprise would be plumbing, tailoring and alternations, or gardening.
You are starting out on your own for various reasons, but whatever happens an income is needed. We need banks, but watch them like a hawk and be ruthlessly realistic and truthful with yourself.
The Press is howling about the huge increase in self employment. One article suggested that the self employed secretly craved the security of a 'proper job'. Well take it from me, they are so wrong!
Oh boy, have I got it wrong recently. Let me explain.
Success tends to bring its own problems, and writing a successful book brings extra huge trouble - the biggest of which is that all the people who managed to get a piece of the action, then want you to repeat it.
Someone once described me as the world's most persuasive man. As I gave the subject more thought I realized that persuasion and influence can be just the opposite of power. If you are loaded with power, why bother to persuade?
When we have the results of all our surveys, tests, and KPI's, we still must be prepared to innovate beyond them.
As I trundle round the world doing my business guru-ing, I am often asked to give a Keynote address on some business theme or another. The client usually names a subject that is close to their heart and I try to give them a nugget-filled presentation that is relevant.
Before the age of five or even before the age of any kind of language, our whole being is guided by the child within - probably because we ARE a child
Customer focus, customer care, customer satisfaction, give the customer what they want. This is now the age of the customer - or so modern business-speak would have us believe.
As a business expert, I have often searched inside myself to understand what people get from a professional speaker and how I, as a speaker, can increase that value.
The One Thing You Need To Know. During my white-knuckle ride in the world of business writing I have definitely been able to put my seal of tried tested and approved on to the classic clichè "You can't please everybody."
Colleagues are not naturally great actors and we should beware of conference organisers with brilliant snappy ideas.
As a professional speaker I cheerily used this story without seeing how it applied to me.
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