Writing On The Wall

The Campaign for Commonsense Business

This is the business book we have been waiting for. Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms that all our fears were true.

This waspish, funny and often downright vicious expose of everything from marketing to CRM and even change management leaves no stone unturned and no taboo untrampled, but this is no mere hatchet job. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head, and hard-hitting advice such as “smile or sling your hook”, just how we can make success inevitable.


In the media

Gloucestershire Echo, "...this book pulls no punches. Thought provoking, insightful and downright funny in parts, it’s a must read for business people at any stage of their career..."

Manager "…waspish, funny, and often downright vicious, expose of everything from marketing to process re-engineering…"

City To Cities "…it just takes a clever book like this to present them so clearly…"

The Business FT Weekend Magazine "…sets out to debunk myths, strip business of what he calls 'Third Way' speak and make it simple."

Readers comments

A management book for those who don’t normally read them

Mr P Rowney from Suffolk, United Kingdom

Here’s a book that actually lives up to what’s promised on the cover. It’s full of commonsense ideas that every business could-and should-put into practice. It’s also very funny: a characteristic in short supply in most other business books.

As with most sound advice, you recognise it as such – and wonder why most companies aren’t putting it into practice already. Geoff’s book is full of sensible ideas which, unfortunately most organisations have failed to take on board. The resulting oxymoron called ‘customer service’ means that too many companies are turning away customers and prospects in droves.

Geoff knows this, and if you read this book you’ll begin to understand how you can avoid the mistakes others are making and start creating a ‘customer friendly’ company – all with some elementary steps and procedures.

Read this book to be amused, enlightened and entertained – but read it most of all because the future success of your company could depend on it.

Learning shouldn’t be this much FUN!!!!

Andrew Haworth from Bedford, England/span>

Geoff has a wonderful style of writing whereby he makes reading the text very easy and he really makes you want to turn the page – a page turner in a business book – that must be a first.

Anyway, there is some excellent information in the book and while nothing is revolutionary or new – it is by applying a different approach to many of the things that we already know that a competitive advantage can be reached.