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Latest from Geoff Burch

So Dumb, We Have Lost The Will To Sell

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The Way Of The Dog

The Way Of The Dog

Success tends to bring its own problems, and writing a successful book brings extra huge trouble - the biggest of which is that all the people who managed to get a piece of the action, then want y...
 
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The Abuse Of Power - A Better Way Of Managing People

The Abuse Of Power - A Better Way Of Managing People

Some lunatic once described me as the world's most persuasive man, a sobriquet that shocked me as I am always prepared to feel intimidated by anyone, but as I gave the subject more thought I reali...
 
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Get The Right Stink To Increase SALES And Delight Customers

Get The Right Stink To Increase SALES And Delight Customers

Our marketing, hype, and brand values, are intended to create sales by raising the customers expectations. The higher the expectation, the bigger the gap between that and the experience. The solu...
 
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High Five! The Five Key Secrets To Business Success

High Five! The Five Key Secrets To Business Success

IntroductionAs I trundle round the world doing my business guru-ing, I am often asked to give a Keynote address on some business theme or another. The client usually names a subject that is clos...
 
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Learn To Love Your Demon

Learn To Love Your Demon

Before the age of five or even before the age of any kind of language, our whole being is guided by the child within - probably because we ARE a child. We are being programmed by the adults around u...
 
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What, No Sizzle? Selling, Is It a Forgotten Art

What, No Sizzle? Selling, Is It a Forgotten Art

Customer focus, customer care, customer satisfaction, give the customer what they want. This is now the age of the customer - or so modern business-speak would have us believe, but I think that th...
 
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Lightning Strike Seminar

Lightning Strike Seminar

As a business expert, I have often searched inside myself to understand what people get from a professional speaker and how I, as a speaker, can increase that value - whatever it is.Companies ...
 
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