Latest from Geoff Burch

Arming the Peasants

1

2
 
Their Evil Scheme Exposed

Their Evil Scheme Exposed

I was representing a technical product which I knew was brilliant. I targeted a client who had great need for our product and was paying too much for something inferior.
 
READ MORE
Empowerment - Or How To Get Your People To Do Great Things For You

Empowerment - Or How To Get Your People To Do Great Things For You

Do you know what empowerment really means? The popularity of this buzz word has grown. A very dangerous word, but a very profitable word.
 
READ MORE
Is Your Team Coin Operated?

Is Your Team Coin Operated?

High commissions, tough training and hungry for success can fill that order book, but do they stop when the money does?
 
READ MORE
Do Not Book This Man

Do Not Book This Man

He strolled onto the stage and the first thing he did was make the audience roar with laughter.
 
READ MORE
Kevin Goes To Zurich

Kevin Goes To Zurich

The way we treat people has an astonishing effect on them. We spend a fortune on recruitment and training and then fall at the first hurdle.
 
READ MORE
The Power Words That Give Enormous Persuasive Effect

The Power Words That Give Enormous Persuasive Effect

People have a weird habit of responding to requests that are made confidently with no conditions. I will reveal a power word.
 
READ MORE
A Drama In Three Acts

A Drama In Three Acts

We can sometimes use knowledge of psychology and body language to identify the real movers and shakers but to be safe try and spot everyone involved and convince them all.
 
READ MORE
The Cunning Plan - Four Steps To Always Getting The Best Sales Outcome

The Cunning Plan - Four Steps To Always Getting The Best Sales Outcome

Whilst just a callow youth, I would tend to gravitate towards sales jobs because in my mind they were an easy option.
 
READ MORE
The Secret Magic That Will Make You Rich [Perhaps]

The Secret Magic That Will Make You Rich [Perhaps]

Here is a fascinating head game that can give you some great insight into persuading others. Would you would like to be a millionaire?
 
READ MORE
How Much Is That Doggy In The Window

How Much Is That Doggy In The Window

Imagine that I walk up to you and ask you to buy a puppy. The Puppy dog close is an oldie but a goodie.
 
READ MORE
Don't Let The Librarian Waste Your Time

Don't Let The Librarian Waste Your Time

You have a meeting set up with a firm of architects to demonstrate your stressed concrete roof trusses and realize that you have got the office junior.
 
READ MORE
Pushy But Proud

Pushy But Proud

In many persuasion, sales, and negotiating skills, books that I have read recently, the authors have all been at pains to point out that theirs is a gentle art.
 
READ MORE
You Only Had To Ask

You Only Had To Ask

Now here is a simple persuasion technique that, if you can turn it into a habit, can be literally life-changing.
 
READ MORE
Bringing Home The Bacon

Bringing Home The Bacon

Customer care is vital. See what happens to companies who treat customers badly, but on the other hand we don't want pet customers, we have to make our bacon.
 
READ MORE
Don't Upset The Tea Lady

Don't Upset The Tea Lady

I was called to a bank who was considering appointing a new advertising agency. The budget was many millions and I was asked by the board to sit in on the 'pitch'.
 
READ MORE
Reality Television

Reality Television

I was approached by BBC Television to do a business rescue reality show called 'All Over the Shop'.
 
READ MORE
A Head Of Steam

A Head Of Steam

You only cry once when you buy quality! The problem is that we, as customers, don't buy quality anymore because no one knows how to sell it.
 
READ MORE

1

2