Latest from Geoff Burch

Their Evil Scheme Exposed

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Empowerment - Or How To Get Your People To Do Great Things For You

Empowerment - Or How To Get Your People To Do Great Things For You

Before we start, I have to ask you, do you know what empowerment really means?The reason I ask is, that as the popularity of this buzz word has grown, I have had more and more people ask me ab...
 
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Is Your Team Coin Operated?

Is Your Team Coin Operated?

I was watching one of those end of the pier machines where, for a few coins, a sailor figure in a glass cabinet would roll around laughing. It made people happy and laugh along, but what happens w...
 
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Do Not Book This Man

Do Not Book This Man

We had the misfortune to hire Geoff Burch as the keynote speaker at our company event. Not my choice, it was our ex head of HR who now works in Silicon Valley. Burch arrived on a huge motorbike, c...
 
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Kevin Goes To Zurich

Kevin Goes To Zurich

The way we treat people has an astonishing effect on them. If you see what you perceive to be a dim, feckless, youth, how do you think you could persuade him to be a hardworking motivated loyal em...
 
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The Power Words That Give Enormous Persuasive Effect

The Power Words That Give Enormous Persuasive Effect

I will reveal a power word. Its real territory is in negotiating, but it also has quite a bit of clout in the sale. That word is, IF and when combined with THEN its effects are atomic. Its li...
 
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A Drama In Three Acts

A Drama In Three Acts

WHY SEEING THE DECISION MAKER AINT ALL ITS CRACKED UP TO BE!As we penetrate the obstacles and the people who stand in our way to our goal of meeting the decision maker, we may have to accept tha...
 
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The Cunning Plan - Four Steps To Always Getting The Best Sales Outcome

The Cunning Plan - Four Steps To Always Getting The Best Sales Outcome

Whilst just a callow youth, I would tend to gravitate towards sales jobs because in my mind they were an easy option. My performance was chaotic, but instinctive, so I would tend to produce enoug...
 
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The Secret Magic That Will Make You Rich [Perhaps]

The Secret Magic That Will Make You Rich [Perhaps]

Here is a fascinating head game that can give you some great insight into persuading others. Sometimes we have to give a bit to get a bit, but it can be a mistake to give too much. For this exerci...
 
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How Much Is That Doggy In The Window

How Much Is That Doggy In The Window

The Puppy dog close is an oldie but a goodie. Imagine that I walk up to you and ask you to buy a puppy - that is probably the last thing on this earth that you currently want. But imagine one morn...
 
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Don't Let The Librarian Waste Your Time

Don't Let The Librarian Waste Your Time

You have a meeting set up with a firm of architects to demonstrate your stressed concrete roof trusses and realize that you have got the office junior. I had a situation like this once where I was...
 
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Pushy But Proud

Pushy But Proud

In many persuasion, sales, and negotiating skills, books that I have read recently, the authors have all been at pains to point out that theirs is a gentle art and they decry the foot in the door,...
 
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You Only Had To Ask

You Only Had To Ask

Now here is a simple persuasion technique that, if you can turn it into a habit, can be literally life-changing. But first, a story. When I speak to a room full of business start-ups and budding e...
 
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Bringing Home The Bacon

Bringing Home The Bacon

I spend a huge percentage of my time getting companies to focus on their customers, customer care, customer satisfaction, but where does that make money? I was walking along a country lane when I...
 
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Don't Upset The Tea Lady

Don't Upset The Tea Lady

I was called to a bank who was considering appointing a new advertising agency. The budget was many millions and I was asked by the board to sit in on the 'pitch' as an outside observer. We sat th...
 
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Reality Television

Reality Television

I was approached by BBC Television to do a business rescue reality show called 'All Over the Shop'. The idea was that I would visit small, one-person enterprises that were struggling, and with th...
 
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A Head Of Steam

A Head Of Steam

I love to build small steam engines and the key piece of kit in the steam engine builders armory is a metal working lathe. Industry would describe this as a machine tool. The Wests machine tool ...
 
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MCPLUMBING - How To Unblock Your Business Ambitions

MCPLUMBING - How To Unblock Your Business Ambitions

Imagine Wall-mart, Macdonald's, Disney or Tesco, deciding that a good new enterprise would be plumbing, tailoring and alternations, or gardening.What would that offer look like do you think?The ...
 
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