Latest from Geoff Burch

The Secret Magic That Will Make You Rich [Perhaps]

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How Much Is That Doggy In The Window

How Much Is That Doggy In The Window

The Puppy dog close is an oldie but a goodie. Imagine that I walk up to you and ask you to buy a puppy - that is probably the last thing on this earth that you currently want. But imagine one morn...
 
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Don't Let The Librarian Waste Your Time

Don't Let The Librarian Waste Your Time

You have a meeting set up with a firm of architects to demonstrate your stressed concrete roof trusses and realize that you have got the office junior. I had a situation like this once where I was...
 
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Pushy But Proud

Pushy But Proud

In many persuasion, sales, and negotiating skills, books that I have read recently, the authors have all been at pains to point out that theirs is a gentle art and they decry the foot in the door,...
 
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You Only Had To Ask

You Only Had To Ask

Now here is a simple persuasion technique that, if you can turn it into a habit, can be literally life-changing. But first, a story. When I speak to a room full of business start-ups and budding e...
 
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Bringing Home The Bacon

Bringing Home The Bacon

I spend a huge percentage of my time getting companies to focus on their customers, customer care, customer satisfaction, but where does that make money? I was walking along a country lane when I...
 
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Don't Upset The Tea Lady

Don't Upset The Tea Lady

I was called to a bank who was considering appointing a new advertising agency. The budget was many millions and I was asked by the board to sit in on the 'pitch' as an outside observer. We sat th...
 
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Reality Television

Reality Television

I was approached by BBC Television to do a business rescue reality show called 'All Over the Shop'. The idea was that I would visit small, one-person enterprises that were struggling, and with th...
 
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A Head Of Steam

A Head Of Steam

I love to build small steam engines and the key piece of kit in the steam engine builders armory is a metal working lathe. Industry would describe this as a machine tool. The Wests machine tool ...
 
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MCPLUMBING - How To Unblock Your Business Ambitions

MCPLUMBING - How To Unblock Your Business Ambitions

Imagine Wall-mart, Macdonald's, Disney or Tesco, deciding that a good new enterprise would be plumbing, tailoring and alternations, or gardening.What would that offer look like do you think?The ...
 
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Silly Bankers

Silly Bankers

When planning this site, we went to the search engine (a thing I believed to be a bit like Thomas but with better eyesight), but my techno-trolls tell me it is in fact a way of finding the most po...
 
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Ten Top Tips For Self Employment Success

Ten Top Tips For Self Employment Success

The Press is howling about the huge increase in self employment and are trying to suggest that this is in some way an undesirable situation. One article even suggested that the self employed secre...
 
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So Dumb, We Have Lost The Will To Sell

So Dumb, We Have Lost The Will To Sell

Oh boy, have I got it wrong recently. Let me explain. I am billed on the conference circuit as the Alternative Business Guru, where I suppose my fame has come from taking the alternative view. Any...
 
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The Way Of The Dog

The Way Of The Dog

Success tends to bring its own problems, and writing a successful book brings extra huge trouble - the biggest of which is that all the people who managed to get a piece of the action, then want y...
 
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The Abuse Of Power - A Better Way Of Managing People

The Abuse Of Power - A Better Way Of Managing People

Some lunatic once described me as the world's most persuasive man, a sobriquet that shocked me as I am always prepared to feel intimidated by anyone, but as I gave the subject more thought I reali...
 
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Get The Right Stink To Increase SALES And Delight Customers

Get The Right Stink To Increase SALES And Delight Customers

Our marketing, hype, and brand values, are intended to create sales by raising the customers expectations. The higher the expectation, the bigger the gap between that and the experience. The solu...
 
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High Five! The Five Key Secrets To Business Success

High Five! The Five Key Secrets To Business Success

IntroductionAs I trundle round the world doing my business guru-ing, I am often asked to give a Keynote address on some business theme or another. The client usually names a subject that is clos...
 
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Learn To Love Your Demon

Learn To Love Your Demon

Before the age of five or even before the age of any kind of language, our whole being is guided by the child within - probably because we ARE a child. We are being programmed by the adults around u...
 
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