Category: Sales and Marketing

 
Holding a Pig with books in the background

Bringing Home The Bacon

Customer care is vital. See what happens to companies who treat customers badly, but on the other hand we don't want pet customers, we have to make our bacon.
 
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cartoon car salesman

Don't Upset The Tea Lady

I was called to a bank who was considering appointing a new advertising agency. The budget was many millions and I was asked by the board to sit in on the 'pitch'.
 
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Standing on a platform with a train in the background

Reality Television

I was approached by BBC Television to do a business rescue reality show called 'All Over the Shop'.
 
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Holding a train like a salesman

A Head Of Steam

You only cry once when you buy quality! The problem is that we, as customers, don't buy quality anymore because no one knows how to sell it.
 
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Plumbing in the bathroom

MCPLUMBING - How To Unblock Your Business Ambitions

Imagine Wall-mart, Macdonald's, Disney or Tesco, deciding that a good new enterprise would be plumbing, tailoring and alternations, or gardening.
 
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Head to Head Geoff Burch

Silly Bankers

You are starting out on your own for various reasons, but whatever happens an income is needed. We need banks, but watch them like a hawk and be ruthlessly realistic and truthful with yourself.
 
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