Category: Sales and Marketing

 
Geoff Burch on stage

Their Evil Scheme Exposed

I was representing a technical product which I knew was brilliant. I targeted a client who had great need for our product and was paying too much for something inferior.
 
READ MORE
geoff burch empowerment at the table

Empowerment - Or How To Get Your People To Do Great Things For You

Do you know what empowerment really means? The popularity of this buzz word has grown. A very dangerous word, but a very profitable word.
 
READ MORE
captin hook pinball machine

Is Your Team Coin Operated?

High commissions, tough training and hungry for success can fill that order book, but do they stop when the money does?
 
READ MORE
Tongue out Geoff Burch on stage

Do Not Book This Man

He strolled onto the stage and the first thing he did was make the audience roar with laughter.
 
READ MORE
business guru geoff burch onstage

The Power Words That Give Enormous Persuasive Effect

People have a weird habit of responding to requests that are made confidently with no conditions. I will reveal a power word.
 
READ MORE
Geoff Burch with arms folded

A Drama In Three Acts

We can sometimes use knowledge of psychology and body language to identify the real movers and shakers but to be safe try and spot everyone involved and convince them all.
 
READ MORE