As I trundle round the world doing my business guru-ing, I am often asked to give a Keynote address on some business theme or another. The client usually names a subject that is close to their heart and I try to give them a nugget-filled presentation that is relevant.
Before the age of five or even before the age of any kind of language, our whole being is guided by the child within - probably because we ARE a child
Customer focus, customer care, customer satisfaction, give the customer what they want. This is now the age of the customer - or so modern business-speak would have us believe.
As a business expert, I have often searched inside myself to understand what people get from a professional speaker and how I, as a speaker, can increase that value.
The One Thing You Need To Know. During my white-knuckle ride in the world of business writing I have definitely been able to put my seal of tried tested and approved on to the classic clichè "You can't please everybody."
They say that when the s**t hits the fan...
